The danger is going towards customer demand and not towards what we know works for us. The common thread is we all have some interior compass for going where something feels natural to us. "As technology advances, adaptability is important. Using the story of a friend, who was historically an early adopter to all things new and novel, such as NFTs and EVs, Schaeffer talked about the need for the aftermarket to embrace EVs and follow the technology now. “That will change over time as batteries improve.” "We're in an early stage where there is so much fear-mongering around range,” Schaeffer said. While range anxiety is still front of mind for many EV owners, Schaeffer felt the growing phenomenon was a bit overhyped and perhaps overblown. Thrilled to have collaborated with Unplugged Performance and Ben Schaffer on this one My Pharaoh and the Tesla Cybertruck share some visual DNA, its. "And that's a new experience for the auto world," added Schaefer. If we make these parts in the aftermarket, we have to ensure they're backward and forwards compatible,” said Brian Reese. We've seen taillights and the part numbers are different. They may have a part number, but you don't know if they'll go back. They run out of parts and then revert to old parts. "What we find with Teslas is there are no rules. They change and interchange parts as they have need versus issuing parts based on year, make, and model. Tesla doesn’t have a set of rules for supplying parts. In the case of gas-powered vehicles, parts are made based on year, make and model. It was explained that Tesla is rules averse and doesn’t play well in the sandbox with how the manufacturing of cars and auto parts have been traditionally done. ![]() ![]() The more connected the car the less ownership you have of the car." It's hard to say old rules apply and hard to say where we're headed, but it's up to customers to choose. What happens when you stop getting updates, or if Tesla stops updating the car? What do you do? There are nuances. It's not good or bad but the consumer risk level is higher. "One of the challenges of this technology is when the manufacturer of the car poses constraints. Our customers are used to the risk they're taking and how these plays into their relationship with car manufacturers," Ben Schaffer said. When asked about a recent announcement by Dodge, who according to moderator Sean Holman, stated its strategies for EV power upgrades would only be available through dealerships, Ben Schaeffer believed the aftermarket would again figure out what to do as it always has historically with change. While many of the questions centered around vehicle performance and modification, there were lessons for the automotive aftermarket baked into the hour-long education session, as well. 4, 2022-In a panel discussion entitled Future of the Aftermarket in an Electrified World, moderator Sean Holman quizzed three panelists-Marie-Pier Forget (Ingenext), Brian Reese (T Sportline), and Ben Schaeffer (Unplugged Performance)-on the impact of electric vehicles on the aftermarket. Fun Fact "We unlocked Tesla’s top speed at 216 mph within one mile in 25 seconds." - Marie-Pier Forget of Ingenext on her company accepting a challenge to push a Tesla beyond its speedometers' threshold. Grab the SnapPlate front license plate bracket for any of the four Teslas at. And if you're ordering a Jeda Wireless Charging Pad or USB Hub Console for Model 3/Y (coupon code RTL), please use my referral link. ![]() Get 15% off your first order of awesome aftermarket Tesla accessories at by using the code RTLpodcast at checkout. Every little bit helps and there are stacking bonuses in it for you at each pledge level, like early access to each episode at the $5 tier and that plus the weekly Lightning Round bonus mini-episode at the $10 tier!Īnd don't forget to leave a message on the Ride the Lightning hotline anytime with a question, comment, or discussion topic for next week's show! The toll-free number to call or Skype is 1-88. ![]() If you enjoy the podcast and would like to support my efforts, please check out my Patreon at and consider a pledge. Plus: follow-ups on the new EV tax credit, Tesla drops another included accessory with new Model 3 and Model Y deliveries, and more! Unplugged Performance cofounder Ben Schaffer joins me for a wide-ranging interview about how his Tesla aftermarket mod house got started, plus what mods they have in mind for the Cybertruck.
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